.At the launch of Astrid Andersen's brand new line Stel, a presentation stored outdoors on a boat dock, The Street's 2002 song "Transform the Page" was blasting away from the stereo. It was a star-aligned, symbolic minute, due to the fact that the London-trained developer is actually beginning a brand new section in her style lifestyle, this time around centering the work around herself.Andersen's a lot appreciated namesake menswear label was actually concentrated, colorful, as well as streetwise. Along with Stel, she discussed in a pre-show job interview, "I must sit conveniently at the center of it probably even more this time considering that today it's a ladies's damage company, as well as it is really much more regarding me and also my private endorsements." Stel additionally reflects Andersen's development as a person. After ceasing her pipe, the designer moved back home to Jutland in the North of Denmark and also possessed two children. She is actually not the person she was back then.Shifting gears in vogue is actually hard to do. Brands appear to take on lifestyles of their own, as well as it is actually easy to be pigeon-holed. Stel drop some of manner's customs. The label will definitely show in-season, so what exists will definitely be on call for acquisition. Concurrently, seasonality is actually less important in the Stel formula than importance. Assortments will certainly be actually pinpointed through amount (01, 02, and also 03 were actually shown in Copenhagen), the concept being actually that you can intermingle parts throughout "times" both in your outfit as well as on the selling floor. Andersen finds no requirement for a well thought-out garment to become deserted just because the calendar pages turn. "The direct interpretation of stel is actually physical body," she pointed out, however it [refers more to] a fundamental structure in a sort of industrial way it [likewise explains] a set of valuables-- when you discuss a tea service, you would call it a stel. For me, that was actually pretty an intriguing starting factor in terms of the tip of developing both collectibles, yet also something that's a brand new foundation." Possessing models posture on scaffolding was actually arbitrary as it proposes several analogies. There is actually building and construction, which associates with constructing a brand-new brand name, and also the notion of help relates to her belief that clothing need to benefit you. Stel is actually, in essence, a kind of modular offering, however not one along with the angularity of one thing like Legos or even stacked Mu00e6rsk freight containers. Activity, agency, as well as empowerment belong to Andersen's planning. "When I discuss the brand name, I have this tagline: adapting that you can easily skate in, denim you may dance in, shirting you can easily take a trip in." Freedom, delight, activity.